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Research papers

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright, Kartik Pashupati, Roddy Knowles
Company: Research Now SSI
September 26, 2013
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Citation

Pettit, Courtright, Pashupati and Knowles (2013a, September 26). Multimode, global scale usage. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/multimode-global-scale-usage-8069